We leave behind us the detritus. Your mouse trails. The clickthroughs. Your search histories. The blog entries, the data exhaust, mined and captured by the companies that want to tabulate our desires for profit. That in itself is nothing new : “advertising makes everything better”, an advertising director friend once said to me. It, as an industry built on “PR”, has long held a consumerist populace in the palm of its greasy hand. It creates desire. It can sell you what you didn’t even know you needed. Edward Bernays knew this. Freud knew the unconscious mind is as powerful as our day to day tiny little thoughts of pre-packed sandwiches and a rub down. So there’s the thing: what do we divest from a decades worth of blog updates and tweets and facebook witterings, if it were put through some sophisticated vector and I or you or a third person were to be summarized in a sheet (a print out, a PDF, more likely now just a ‘page’ somewhere, a simulation of the term that it has come to borrow, to own, incandesent shit, backlit, temporary killzones, the future). What does it say about you? What could you even say about your self if given the chance?
Published by gurdeepmattu
I’m an author and publisher. I live and work in London and am the author of “Sons and Fascination” (2011, Paperbooks). It's available here: http://amzn.to/eaTVCx View more posts